This 20-page B2B brochure explains how Interval serves its two main constituencies—resort developers and their vacation owners, who are also Interval’s members. The sales and business development teams used this to provide an overview of our products and services to prospective clients.

This piece promoted the Shared Ownership Investment Conference, an annual event organized by Interval to champion the industry and our company’s services, with the aim of educating new entrants and generating leads. All copy, including session names and session descriptions, were written by me.

These ads promoted Interval’s products and digital tools to our existing and prospective resort developer clients. We won an industry award for the campaign, which ran in our trade magazine, Vacation Industry Review, as well as other industry publications. I wrote the copy.

After a year of little to no travel, our aim was two-fold: 1. to keep Interval top of mind as travel plans began to pick up; and 2. to demonstrate the range of locations and types of vacations available to members. The piece ROI’d, and the marketing team budgeted for another postcard to mail at the end of 2021. Design concept courtesy of our senior art director; copy by yours truly. It was particularly gratifying to say good riddance to 2020.

In summer 2020, the U.S. Travel Association launched Let’s Go There to welcome Americans back to safe travel. Dozens of hospitality companies supported the campaign, including Interval, which created a content package featuring safe travel tips, the advantages of timeshare travel, an interactive map of drive-to destinations, and an inspirational video. Our creative director led a team effort on the design, using Ceros software; I developed the structure, storyboarded the video, and wrote the copy.

Palace Resorts, one of Interval’s bigger Mexico-based developer clients, offers travelers a high-quality all-inclusive resort experience, but Interval’s members often balk at the nightly fee that they have to pay on top of their exchange or rental fee. This content package, developed by our design team using Ceros software, demonstrates the value proposition by highlighting what’s included, utilizing video assets, and illustrating what a family of four spends on an average vacation compared with a Palace stay. I structured the content and wrote the copy.